The editorial calendar is designed to help you know what to prepare and when, but it’s not a static tool. Until then, stay informed by downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner. You may be an expert in your industry, but when you write articles, make sure to be human and tell a story with your content. Start crafting your posts 7. We are Calendar, trying to make the world a much more productive place. Step 5. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. Luckily, content calendars are here to save the day. - Distribution: Who will it be boosted to? 14 min read. Why not explore some our customer success stories. She spends most of her free time reading, writing, and enjoying the outdoors. Subscribe to our blog & get notified on the latest trends that impact your business. It helps you align messaging with certain initiatives. In order to build more effective campaigns and create more efficient, impactful content, you need to analyze how your material performs so you can determine what is and isn't working. Engaging with industry relevant content produced by third parties will show that you’re active within the greater conversation of your area of expertise. As with every marketing initiative, you need a documented plan in place in order to set yourself up for success.If you launch a new campaign without first developing an organized, comprehensive strategy, it can easily crash and burn. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. And, in the UK, 96%1 of B2B marketers are using LinkedIn as a content marketing channel, with 61%1 saying they find it highly effective. It gives you time to generate new ideas for the short and long term. This could include any number of topics, from “how to develop your content marketing strategy” to “how to train your dragon.”. Stay up to date with the latest marketing, sales, and service tips. Keep track of which content gets high response and share rates, and see if you can find patterns within the engagement. People like to click on and read content with actionable content. Start publishing/scheduling Pro Tip: If this is your first time making a calendar for social, you might want to crack open our guide to creating a social media marketing strateg… Another way to keep it simple is to avoid spamming your audience with content. Make a content library for your assets 5. Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content. The summary of content is the most important element to include on your LinkedIn content calendar. Determine who your audience is early on so all of the content you create is targeted and useful to them. Contently shares short infographics with one or two stats on LinkedIn content ads to attract followers and potential customers. List posts often encompass “top” or “best” categories, and provide insight into specific areas. There are plenty of great online keyword research tools available, such as Moz. Example post for each day - What type of post is it? It ensures content is persona-targeted and aligned with the buyer journey. Your audience will likely be more willing to engage with your content when you tell a story that they relate to. Access knowledge, insights and opportunities. For more inspiration on how to craft your personal brand content calendar, what content to create, and how often to post, check out the social media content calendar exercise file. Add this detail upfront. Decide what your calendar needs to track 4. and the goal of the content (brand awareness vs. lead generation vs. thought leadership). Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as They also post videos about things that are helpful for the community, that confirm their stance on social issues, and that highlight their company culture by showcasing exceptional teammates. Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. This means that your headlines should offer them the idea that they can put your ideas to use right away so they can get some tangible results. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: It gives you time to generate new ideas for the short and long term. Try to avoid content that is convoluted and unnecessary. Start filling in your content! Share insightful and impactful articles that you find valuable, praise a good video campaign, etc., and your audience will appreciate your breadth of attention. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. Content. If you write or create the same type of content every time, it’s likely that your engagement goes down as you saturate your audience with the same type of content. As a professional hub, LinkedIn is a great place to hold webinars for your targeted audience. This calendar will be the single source of truth for all of your social media publishing activities. The best way to do this is by creating a LinkedIn content calendar. SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. How is it performing? Set the right frequency. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. Additionally, we host and collaborate on 25+ annual ticketed and free community events. It’s similar to developing personas for your website. If you know about a certain industry or a specific department, then you may begin creating content centered around those things. 2. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) Creating a LinkedIn Content Calendar Ask yourself: 1. The idea is that publishers will produce an article on LinkedIn which will include the topic and hashtag. This helps build alignment between teams and also keep writers accountable for their work. Audit your social networks and content 2. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. Build and engage with your professional network. Is it a blog post, a video, an event promotion, a simple status update about Steve? Looking for ideas to elevate your social media strategy? Create a new tab for each month. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. To maximize your calendar and ensure that your content isn’t fatiguing your audience, vary the type of content you’re posting (how-to posts, list posts, templates, kits, etc. It’s informational content that provides instructions on how to complete a task. Increase brand awareness? What’s the cadence of main pillars? "How to" posts are often clicked on the most when people want to learn something fast. That said, they’re an incredibly useful tool to organize your content marketing strategy. These calendars are inclusive to a variety of content. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. LinkedIn | Who’s going to write this blog post, record and edit this video, etc.? Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. According to Curata research, 90 percent of marketers now use an editorial calendar. Founded in 1999, Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. July 24, 2020 | The same is true for your Sponsored Content strategy -- in order to effectively get users to engage and be interested in your content, you have to provide users with new, relevant, helpful content, which means adding variety to the content that’s being promoted. It guides with mapping your content to certain themed campaigns. People love statistics and images. What days of the week see the highest engagements for your audience? Remember to always test and optimize your content strategy over time based on what’s working and what’s not. Luckily, content calendars are here to save the day. What information is your audience looking for right now? In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. As such, native content tends to outperform external content (for example, a … It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. Also, if you’ve noticed – this article is a “how to” post, because we’ll eventually be guiding you through how to create a LinkedIn content calendar. Self explanatory but also very important to not forget – LinkedIn allows you to upload videos, which is the most influential kind of marketing content in the industry. What kind of content are you already posting on LinkedIn? Step 4. Are you looking to boost traffic to your website? Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. Although simple to create, content calendars are notoriously difficult to stick to. It’s a hub for a massive amount of informational content. LinkedIn publish a content calendar each year. consideration B2C marketers: LinkedIn. Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. Shine on my friend! Imagine a book, but on the internet. LinkedIn Content Types. This is a good one. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '7787cdf4-1243-456d-9cae-4658ff5c8c05', {}); Erika is a Marketing Copywriter at Bluleadz. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. Exemplary content creation falls flat without a solid distribution plan—we know this. This element is essential for your SEO. Whether you’re hosting or attending a professional event, creating a promotion complete with visual content, a brief descriptor, and a strongly enticing CTA will encourage your target audience to attend! This is where drafting an editorial calendar can help. Discuss your strategies for improvement, and how you plan to reach the next level. Writing Themes 2016 LinkedIn 2016 Editorial CalendarMonthly content themes for Members JAN What’s the one skill you wish you were better at? Content calendars help plan, organize and schedule every single piece of content you publish online. People don't connect with statistics; they connect with stories. Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. Rename your calendar. Understanding this will help you understand how you can improve your content. It lacks direction, and honestly, do you even know what it’s about? What we’re trying to do here is develop a better idea of the people we want to connect and speak with. But LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers.The platform also is Fortune 500 companies’ social media channel of choice. For starters, it helps the author know what exactly the content they’re producing is about. What are people talking about? Reading about an impressive statistic is sometimes less impressive when it’s stuffed amongst other content in a report. There are many visual aspects to content calendars, so the whole team can easily view upcoming deadlines, and who is working on what. Join Goldie Chan for an in-depth discussion in this video, Create a content calendar, part of Building Online Communities. Basic, but important. How often you should be posting new content? If your posts contain between 1900 to 2000 words, they perform better with an increase in post views, comments, shares, and likes. LinkedIn can serve as a valuable tool within your greater content marketing strategy, but you have to be able to effectively manage your posting schedule. And shorter than a regular book. Step 1. Make sure you have permission to use the images you select before publishing or posting content. The Calendar is a students for students business that builds community through on and offline experiences. For example, do you only post blog articles, and no videos? But with all this content, isn’t there some overlap? No. Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. Your ebooks should provide valuable information to your audience, so it’s important to distribute them across the most relevant professional channels – like LinkedIn. Take a second to think about your blog or other content offerings. Or something in your business might change. These are considered "practically useful" headlines. It assists in planning ahead for noteworthy events. Possibly the most obvious element given that this is an article about editorial calendars – make sure you remember to actually schedule the article into your calendar, so your team can know who needs to create what content and when. Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. It puts you at the forefront of conversations and development within your area, and helps you stand out from your competitors. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. Do some digging into your competitors content to see what they're writing about and how you can improve upon it. 2. Opinion content performs well on LinkedIn. There’s no question that LinkedIn is an essential channel for content marketing, especially for building B2B relationships. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. Step 2. Skip to main content Learning LinkedIn Learning You may not have many connections on LinkedIn at the moment, and that’s okay. Drawn from mine and the team’s experience at LinkedIn, as well as the strategies the most successful content brands adopt on our platform, here are 7 steps crafting a great content marketing calendar: 1. Bank of America often publishes short videos on LinkedIn that range from about 25 seconds to about seven minutes to engage with their followers. A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. A content calendar is very simply a calendar that details what content your business will produce in a given time. As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. Logic follows that if your organization operates in the B2B space, you need not only a defined content marketing program but a distinct LinkedIn marketing strategy. We aggregate, showcase and promote the amazing things already happening in our community through our website and social media channels. McKinsey & Company posts long-form content about technology, leadership, and business to provide their followers with the most comprehensive information they can. Nevertheless, we’ve put together a step by step guide to help you build yours. FREE PRINTABLE Excel 2022 LinkedIn Marketing Calendar (With U.S. Most social media sites aren't dedicated to long-form content, but on LinkedIn, people like it! Calendars.com | 579 abonnés sur LinkedIn. Holidays, Monday First) - Download a professionally designed LinkedIn marketing calendar template in Excel for 2022. This will help you course correct in case something goes wrong. Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. Make Good Use of a Content Calendar. Wouldn’t that be nice? Consistency is key with any content strategy, and it is crucial to your LinkedIn success. One survey determined that about 59 percent of executives prefer video over text if both are available on the same topic. Once you figure out what the overall goal of the strategy is, this will help you better shape it to create more efficient campaigns and effective, targeted content aimed at achieving that goal. A piece of content without a title is like a novel with no name. You may be caught up by thinking that no one wants to hear or read your opinion, but you'd be wrong. It is unlikely that your followers will want to read a long article containing rattled off facts and statistics. It may take a while to perfect the art of reaching your target audience with valuable content that they want. - If photo, what type of image will it be? Having a content calendar is a great way for coming up with fresh ideas for your content. 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